SPOTTED GREENWASHING? SHARE IT
Join the fight against false environmental claims in packaging.
Almost every day, we see packaging that looks eco-friendly, but isn’t. Misleading labels, vague claims like “biodegradable,” or packaging that’s not truly compostable are confusing consumers and harming our environment.
At Boomerang Alliance, we’re calling it out.
If you’ve come across packaging that seems too good to be true, or you’re unsure if that “green” label holds up, upload it here.
Your photo will help expose greenwashing and push for stricter regulations that protect people and the planet.
How to Report Suspected Greenwashing
- Snap a clear photo of the product or packaging.
- Upload your image using the form below.
- (Optional) Add a short description of where you found it and what concerns you.
Your uploads will help us build a real-world evidence bank that we will take with us to our meetings with the ACCC to hold companies accountable and advocate for stronger laws for packaging.
Not Sure If It’s Greenwash?
Upload it anyway. Our team will review submissions and use them in our campaigns, reports, and lobbying efforts.
Want to help us create change?
NSW Councils
- Lake Macquarie
- Illawara / Shoalhaven
- Wingecarribee council
- Inner West Council
- Mosman Council
- Wagga Wagga City Council
- City of Newcastle
VIC Councils
- Macedon Ranges Shire Council
- City of Ballarat
- Indigo Shire Council
- Glen Eira City Council
- City of Kingston
- Monash City Council
- Beyond the Curb Program
WA – not yet available
NT – not yet available
ACT – not yet available
Others
- Recycle Smart
- List of Woolworths stores participating in trials
- Coles stores running trials: Northcote, Flemin
Recycling isn't the solution
It’s no secret we’re drowning in plastic, with Australia’s national recycling rate stuck at a dismal 13%, the current approach simply isn’t cutting it. Plastic pollution continues to overwhelm our environment, landfills, and waterways, threatening wildlife and communities alike.
We urgently need real, systemic solutions that include mandated reduction targets, to turn the tide on this crisis.
Extended Producer Responsibility (EPR) offers a powerful way forward. By making manufacturers and brands responsible for the entire lifecycle of their plastic products and packaging, including post-consumer waste. EPR creates strong incentives for designing out waste, increasing recyclability, and funding effective collection and processing systems.
But recycling alone isn’t enough.
Reuse models provide another crucial piece of the puzzle, shifting us away from single-use culture entirely. From refill stations and reusable packaging to deposit return schemes, reuse systems keep plastics and other materials circulating in closed loops, dramatically reducing waste, resource consumption, and emissions.
Together, EPR and reuse can drive the transformational change needed to build a truly circular economy for plastics, one where waste is designed out and valuable materials stay in use, not landfill.
Help us create change in Australia by completing our actions below: