Encouraging customers to bring their own reusable cups is a fantastic way to establish your business as a sustainable coffee destination. We also know that when we align our actions with our values, it contributes to our overall well-being.
However, managing a diverse array of reusable cups presents challenges, particularly during busy periods. So, how can you overcome these?
1. SIMPLIFY YOUR SERVICE AREA
Keep your counter free of clutter, especially during peak service times. Consider dedicating a specific area on the counter where customers can place their cups, ensuring you have enough space to handle a variety of cup styles and sizes.
2. STANDARDISE YOUR SYSTEM
Create a consistent process for identifying and managing orders in reusable cups. A standardised system can help reduce confusion and improve efficiency for you and your team.
Consider implementing the following:
- A docket system with notes or codes printed via the POS system.
- Post-it notes or paper on or under cups to identify orders.
- A master list, written on paper or directly on the counter with a whiteboard marker, to keep track of cup types and orders.
- A standardised code system that all staff members learn, detailing cup styles, sizes, or brands (e.g., “KC Sml” for a small KeepCup, “Yeti Red Lrg” for a large red Yeti). This helps ensure everyone knows which order belongs to which cup.
Systems from some of our members:
“We write down the order by hand on a ticket and describe the cup, e.g. ‘latte/grey.”
Inner Bean Coffee Van, Perth
“We have modifiers in our POS that include the coffee order, the milk they choose, if it’s takeaway and the colour of the cup. We then line up the cups to correspond with the dockets.’
Hank’s Cafe, Perth
“We use a chalkboard pen to write orders on mugs.”
Sipping Duck, Cairns
3. SET CLEAR EXPECTATIONS
Customer communication:
Encourage customers to use cups that are easy to handle and clean. You might also suggest or sell specific types of reusable cups that are compatible with your coffee service.
Team training and culture:
Train your team to manage different types of reusable cups efficiently. Ensure everyone understands your system for handling cups to minimise confusion. Promote a culture that values sustainability by educating your team on the benefits of reusable cups and encouraging them to share this knowledge with customers. Enthusiastic staff can help create a positive, cohesive environment.
Cleaning protocol:
Establish a clear policy regarding dirty reusable cups and communicate this to customers through conversations or signage.
IN SUMMARY
Many customers prefer to use their own reusable cups because they they prefer them and it aligns with their personal values. By actively integrating reusable cups into your workflow, you can create a more organised and eco-friendly environment that benefits both your team and your customers.
